MODULE DESCRIPTION

 

In the words of the late great Steve Jobs “The difference between a leader and a follower is innovation”. The leading companies in Revenue, Profits, CSR, employee welfare – Apple Amazon, TESLA, Netflix, UBER, Air BnB – are all innovative brands and they lead partly of solely based on innovation.

 

The reason we do not see a dominance of brands like Blackberry, Sagem, Trium, Alcatel, IBM is partly or largely due to a lack of effective innovation.

 

If the innovation is right and the market strategy is wrong, every other thing could go wrong. Think of the collapse of amazing innovations like the Sageway, the PCTV to name a few. This implies the need for strategic thinking and execution.

 

LEARNING OUTCOMES

 

At the end of this training the participants should be able to;

 

Understand how time affects innovation

Use repetition as a tool for innovation

Apply creativity habits

Understand the Seven expressions of creativity

Sleep creatively

Turn frustration into innovation

Innovate from the scratch

Utilize third party creativity as a tool for creativity

Utilize relaxation as a tool for innovation 

Innovate with serendipity

Think Smart

COURSE OUTLINES

WHAT IS INNOVATION

CASE STUDY Mark Twain 

CASE STUDY Mozart

Class exercise

 

OBJECIVES AND BENEFITS OF INNOVATION

CASE STUDY APPLE Computer 

CASE STUDY INSTAGRAM 

CASE STUDY AIR Bn’B

 

THE SEVEN I’S OF CREATIVITY

IDEAS

INSIGHT

INSPIRATION

INTUITION

INNOVATION

INVENTION

INQUISITION

 

THE SEVEN R’S OF CREATIVITY

READING

REASONING

RESEARCH

RECOLLECTION

REFLECTION

REPETITION

REST

 

A RETROSPECTIVE OF 20 ICONIC INNOVATORS

PHIL DONAHUE Inventor of the Talk Show

LEVI STRAUSS Inventor of Jeans

ISAAC PITMANN Inventor of Shorthand

MARIA MONTESSORI Inventor of Montessori system of Education

 

INNOVATION HABITS

Circadian Rhythm and Innovation

Exercise and Innovation

Diet and Innovation

Class exercise

 

SLEEP ENGINEERING

How Sleep affects our creativity

Sleep Engineering Habits

CASE STUDIES

Class exercise

 

IDEATION

How Ideas are born

The Passionate Repetition Theory

CASE STUDY

Class exercise

 

FROM FRUSTRATION TO INNOVATION

CASE STUDY The BORING Company

CASE STUDY GRAMMEN Bank

Class exercise

 

FROM FIXATION TO INNOVATION

CASE STUDY Designer Furniture

CASE STUDY Americas Next Top Model

Class exercise

 

FROM FAMILIARISATION TO INNOVATION

CASE STUDY Starbucks Coffee

CASE STUDY The APPLE Watch

Class exercise

 

FROM FORTUTY TO INNOVATION

CASE STUDY The Invention of the BICYCLE Kick 

CASE STUDY The Invention of the Chewing Gum

Class exercise

 

THINKING SMART

CASE STUDY Smart Glasses 

CASE STUDY Smart Mug

CASE STUDY Smart Furniture

CASE STUDY Smart Cities

Class exercise