MODULE DESCRIPTION

With the great staffing, funding and vision, pursuits can still fail if the strategy to achieving the vision, mission or objective is weak or poorly executed. For this reason it is crucial to have a winning strategy and strong execution.

Iconic organizations like Walmart, Netflix and Nissan have all failed to penetrate Asia, win India and sustain market share respectively due to poor strategy.

This module seek to equip participants with the necessary principle and skills in formulating and executing effective strategy.

LEARNING OUTCOMES;

 

At the end of this training the participants should be able to:

Apply data optimization in strategy formulation

Apply trend utilization in pushing forward an effective strategy

Exploit problems to develop winning strategy

Utilize people’s passions to develop winning strategy

Apply attention captivating strategy principles

Employ micro-segmentation in formulating a strategy

Formulate a blue ocean strategy that makes the competition irrelevant

Formulate a strategy that works when all else fails

Develop a border crossing strategy that extends beyond industry borders

COURSE OUTLINES

 

The DATA Immersion Strategy

The WHO-WHY-WHEN–WHAT-HOW Model

CASE STUDY

Class exercise

 

Trend Centered Strategy

CASE STUDY CASPER

Class exercise

 

Problems Centered Strategy

CASE STUDY

Class exercise

 

Passion Centered Strategy

CASE STUDY

Class exercise

 

The Captivation Strategy

CASE STUDY   FACEBOOK

CASE STUDY   AMAZON

Class exercise

 

Micro-Segmentation Strategy

CASE STUDY Netflix

CASE STUDY Toyota Motor Company

Class exercise

 

The Contingency Strategy

CASE STUDY Nestle

CASE STUDY Goldman Sachs

Class exercise

 

The Blue Ocean Strategy

CASE STUDY Wells Fargo

CASE STUDY WALMART

Class exercise

 

Expansion Strategy

Vertical Expansion

CASE STUDY Google

Horizontal Expansion 

CASE STUDY Luxottica